(Almost) Everyone Uses It
More than half the world’s population uses email.
It's Cost Effective
The average return per dollar spent on email marketing is $44.
Email gives businesses a direct, reliable line to leads regardless of their location.
Personalized email subject lines are 26 percent more likely to be opened.
Put your existing content to work in a very deliberate, context-rich and precise manner.
It Works At Any Stage Of The Sales Funnel
Email marketing campaign can target recipients at different stages of the sales funnel, based on action or inaction.
It's An Inroad To Customer Loyalty
Transactional emails and customer support communications build trust along the customer lifecycle.